In the effort of doing things different. Of, well, perhaps, poking fun at all the overtly corporate ski resort marketing out there, the fine folks at Red Resort in Rossland, BC decided to take a different approach to media. Conceived, shot and edited by the wildly talented folks at Juicy Studios (also of Rossland), and featuring the acting talents of Powder Highway frontman and KMC Editor, Mitchell Scott, this video, is, if nothing else, well, cool. And pretty darn funny too. Congrats to Red for having some verve. Because lord knows, if ever you ski there, you needs lots of the good juice to make it down in one piece. Go to for the full package.